Talking Internal Communication...

Free article to download - creating the right environment for cross selling in professional services

I've just had my latest feature article published in PM Magazine, an international publication for marketers and communicators operating in the professional services field. 

You can download it by clicking here:

Download PM Magazine, June 2010 - Lee Smith, Gatehouse

In it I discuss the challenges of cross-selling services and provide some pointers on how firms might be able to create the right internal environment for it to happen more easily and effectively.  There are also a wealth of practical ideas - brainstormed in a workshop I ran at the PM Forum conference last year.

Hope you find it useful and interesting. 

Lee, Gatehouse

Employee spokespeople and the online conversation - free article to download

I was interviewed recently by Alex Blyth, a freelance journalist, for a piece he was researching for Personnel Today on the impact of social media inside and outside the workplace.

I've just got around to checking the PT website and I noticed that the article was published a few weeks ago - so I thought I'd share it with you as it makes very interesting reading.

Alex spoke to people from a variety of organisations, public and private, and he's written an interesting and insightful piece.  He touches on the experiences of organisations like Cisco, the Department of Health, Vodafone, the Ministry of Justice and others. 

Enjoy.

L

Communicating internally in a crisis - free article to download

Here's a free article on crisis communication by Howard Krais, a friend and colleague of mine here at Gatehouse. The feature, published this month in the professional services marketing title PSMG, begins with some observations on the way US Airways handled the recent crash landing in New York's Hudson River.  He then goes on to discuss the lessons for professional firms and to provide a useful list of crisis 'dos' and 'don'ts'.  A nice piece which is, as always, expertly articulated by Howard. Enjoy.

L

 

PS-  you might also find these previous articles from the Gatehouse team of interest.

Free article download: make love, not war

Okay, so I didn't manage to get much blogging done this week, but here's a little something I made earlier....

Download Make_Love_Not_War.pdf

It's the lead article from this month's issue of Communicators, the publication of Communicators in Business (CiB), in which Simon Wright and I provide our own special recipe for successful client/agency relationships.

Enjoy.

L

Free article to download - Moving Minds

Those of you who aren't CiB members (it was recently published in Communicators magazine) or who don't subscribe to www.simply-communicate.com may be interested in this new article penned by Simon Wright, my business partner at Gatehouse.

It's all about communicating office moves, something we believe represents a unique and powerful opportunity to engage employees and kick-start a culture change programme. 

Simon has focused here on his experiences as a senior communicator at Ernst & Young, the global accountancy firm (which, incidentally, was one of the stars in the 2007 Best Companies to Work For study). He explains how the firm capitalised on its move to a new head office to re-engage its people and provide a catalyst for change. He also shares ten useful tips for communicators embarking on an office move.

Let us know what you think - and don't hesitate to call us if you need help and support with your own office move.   

Free download - latest article in SCM

My latest article, which discusses my experiences doing an MSc, has just been published in Melcrum's Strategic Communication Management magazine. Click here to view it:

Download SCM11.24.pdf

The new look February/March 2007 issue of SCM is themed around learning and development and showcases some superb research undertaken recently by my pals Liam Fitzpatrick and Sue Dewhurst of Competent Communicators. 

Based on a survey of 700 in-house practitioners, Liam and Sue have developed a compelling six-type career model for internal communicators. Unlike previous attempts (notably the Inter-Comm Matrix which I worked on alongside the pair) the new model acknowledges the importance of specialist 'tactical' roles like events expert or intranet specialist.  The research also highlights 12 core competencies required to be a 'star' performer in this profession. 

I won't steal their thunder here, but their SCM article is well worth a read - download a free copy here.

Free article - social media and the internal communicator

I was reading The Melcrum Blog today and spotted an interesting post from Robin Crumby on social networking.

He flags a recent story from the New York Times about the soon-to-be-launched Lotus Connections software from IBM. It promises to do for the employees of big businesses what MySpace has done for teenagers.

Robin asks whether developments like this will change the way we communicate internally, or simply create another channel for us to juggle.  Good question.

I'm firmly in the former camp. I'm a believer. I think social media will have a profound and lasting impact on our profession and on the world of work in general. Indeed, I think it's already happening.

I wrote the following article for the December 2006 issue of Internal Communication magazine. It covers the basics of social media and outlines some of the ways I think it will affect us. I've penned a similar piece for the current issue of Simply Communicate. I hope you find it interesting.

Download social_media_for_internal_communicators_january_2007.pdf

Free article: communication creativity

I've been busy writing again, so here's another free article to download. This time it's all about creativity, a particular passion of mine. It was originally published on Simply Communicate. 

Click here to download it in PDF form:

Download simply_november__creativity_.pdf

If you're intested in following up on the article, you might find the following links useful:

• Fast Company on the myths of creativity
• Wikipedia on creativity
• Edward de Bono's official website
• Edward de Bono's blog
• Mindtools
• Wikipedia on brainstorming

Free article to download – organizational listening

Here’s my latest feature article for you to download. It was published this month on Simply Communicate, the web-based subscription service for communicators. It focuses on organizational listening, a subject I’m really passionate about and one I’ll be returning to again in the near future. I hope you find it interesting....

Download towards_the_listening_organization.pdf

Interviewing communicators - useful resources

There was some traffic on Melcrum's email network last week about the joys of recruitment and selection for internal communicators. Here is a small collection of resources you may find helpful if you're involved in the recruitment process...

A few years ago I was involved in pulling together the first industry-backed development framework for internal communicators here in the UK. Under the banner of Inter-Comm, we created a four-stage matrix looking at the knowledge, skills and competencies required at various career stages. The Inter-Comm website is still up and running - from there you can download the original matrix, a recommended reading list and a useful competency-based version. You can use these as a starting point for designing role profiles, structuring interviews, etc.

Using the Inter-Comm work as my starting point, I have also prepared some skeleton questions you could use as the basis for an interview. Click here to download them in PDF format:

Download interviewing_internal_communicators.pdf

The following links are also worth looking at:

• Melcrum's case study on the Bank of America's competency model (free article)
• An interesting article by Fiona Robertson at Simply Communicate (free article)
• A report by Working's Liam FitzPatrick - Developing Tomorrow's Internal Communicator (free report)
• Melcrum's research report - How to Structure Internal Communication (full report £395)