Free article to download - creating the right environment for cross selling in professional services

I've just had my latest feature article published in PM Magazine, an international publication for marketers and communicators operating in the professional services field. 

You can download it by clicking here:

Download PM Magazine, June 2010 - Lee Smith, Gatehouse

In it I discuss the challenges of cross-selling services and provide some pointers on how firms might be able to create the right internal environment for it to happen more easily and effectively.  There are also a wealth of practical ideas - brainstormed in a workshop I ran at the PM Forum conference last year.

Hope you find it useful and interesting. 

Lee, Gatehouse

Comments

[Aldo Gandia]

Excuse me for barging in... but if any of Lee Smith's followers are interested in more internal communication tips and advice please consider following me on twitter.

I have 15 years of communication experience with the largest restaurant company in the world and i was lovin it everyday. Additionally, I've reported news for the third largest market in the U.S. and carry a bicultural background that provides a unique perspective on reaching people.

www.twitter.com/agandia

Thanks for your consideration.

Aldo