I've just ordered my copy of Dr Leandro Herrero's new book, Disruptive Ideas - the follow up to his excellent work on Viral Change. While I eagerly await my Amazon delivery I've been looking at the Disruptive Ideas 'open book' - basically a blog which allows you to read and comment on much of the content. I love what social media has done for publishing and how its beginning to create a real dialogue between authors and readers. If you want a taste of Leandro's views and insights, be sure to check it out. The introduction provides an excellent overview of Viral Change thinking and its associated methodology. What's more, if you are willing to leave your thoughts and comments behind, you could help shape the second edition of what may well become a classic text on change.
L
Excellent, thanks! I love the way he places behaviour ahead of all other aspects of change.
BTW -- do you have an RSS feed? Couldn't find it.
Posted by: Gavin Heaton | June 19, 2008 at 03:44 AM
Don't worry, found it. Thanks
Posted by: Gavin Heaton | June 19, 2008 at 05:43 AM