'Podcasting Perfection' workshop in Birmingham

If you're interested in podcasting as an internal communication channel, you might want to come along to an event my CIPR Inside colleagues and I are running in the West Midlands early next month.

Taking place at the University of Birmingham's excellent Media Centre on Tuesday 3 June, this one day (1000-1600) workshop will focus on the often overlooked structure and content side of podcasting.

We figure that, because the technology is so accessible and easy to use, many internal podcasts end up being poorly produced - with the focus firmly on the medium rather than the message. I see a parallel here with the early days of desk top publishing, when everyone started producing beautiful yet hollow publications.

That's why we're momentarily turning our backs on the technical side to revisit the art of good content, structure and flow.      

To help us we've hooked up with a BAFTA award-winning producer, Natasha Carlish, so there should be some very interesting insights in store.   

The event also combines as the AGM for CIPR Inside, which should see me pick up the baton as Group Chair for the next 12 months. I don't promise any Obama style speeches, but I will no doubt touch on a few key themes for my 'premiership'. 

I hope to see some of you there. The workshop costs £95 for CIPR members, £125 for members and £85 for representatives from charities and NGOs. Click here for the event booking form.