The Observer's 50 most influential blogs

Thanks to Matthew Yeomans at Custom Communication for flagging the Observer's recent feature on the 50 most influential blogs, which had passed me by.  What the list shows, as Matthew rightly points out, is the enormous power and influence leading bloggers now wield. PR professionals take note - if you're not already actively targeting bloggers (or at least keeping tabs on what they're saying) then you're missing a trick.