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  • Lee Smith is co-founder of Gatehouse, a London-based consultancy specialising in employee communication, engagement and change. He is a visiting lecturer at a number of UK universities, a Fellow of the Chartered Institute of Public Relations (CIPR) and former chair of CIPR Inside, the Institute's specialist group for internal communicators.

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« We just don't talk anymore | Main | The power of ceremony »

December 07, 2006

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Glenn Sturgess

It's down to internal communications professionals to push back against the mediocre, bland company speak and to produce quality communications, not just outputs that hit the deadline.

Easier said than done, but in time people will respect you for your conviction, for not compromising on standards and for holding the line.

But in my most recent experience when it's very busy, at times you have to ditch perfection and settle for a as good as possible...that's just self-preservation in practice.

Q) How many creatives does it take to change a light bulb?

A) I'm not changing a f'ing thing!

Marc

Q. How many creatives does it take to change a light bulb?
A: Does it have to be a light bulb?

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