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  • Lee Smith is co-founder of Gatehouse, a London-based consultancy specialising in employee communication, engagement and change. He is a visiting lecturer at a number of UK universities, a Fellow of the Chartered Institute of Public Relations (CIPR) and former chair of CIPR Inside, the Institute's specialist group for internal communicators.

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« Communicating with the cynics - new article to download | Main | Missive attack »

September 06, 2006

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Aniisu K Verghese

Hi,

I have been searching high and low for an internal communications body in Asia to register with. I work in Bangalore, India as an internal communications professional for a global investment management and research firm. Have been keen to share best practices from my earlier stints with Accenture and i-flex solutons ( ex-Citibank outfit) but unfortunately have never found a forum to do so.

There is a motley group of communicators from the IT industry in India but we have never come around to sharing ideas and practices.

So, I was happy to read your post.

Have posted a link to an article I wrote recently on how outsourcing firms should view communications in India.

http://www.simply-communicate.com/cgi-bin/item.cgi?id=761&d=68&h=0&f=0

Would appreciate your views.

Cheers

Aniisu

Lee Smith

Hi Aniisu
Sorry for the delay in responding - I've been incredibly busy over the last week or so.
As far as professional bodies go, I'm really struggling to know where to point you in India. The IABC (www.iabc.com) is the closest thing to a global body for communicators, though I suspect it has a limited presence in Bangalore. There is, as you suggest, a real gap in the market, particularly given the huge working population out there and the major corporations you are supporting.

I liked your article on Simply Communicate. I share many of your views and agree that organisations operating in the outsourcing arena need to make sure their staff are properly engaged. The importance of internal branding - ensuring employees know what the client brand stands for and interact with customers in a way that reinforces it - cannot be underestimated. I suspect that there is an over reliance on one-way electronic channels and agree that the emerging media (blogs, wikis, podcasting) offer enormous potential in that context. I look forward to reading more in the future...

Good luck with your work and your networking.

All the best.

Lee

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